In section 1, you will focus on identifying why you’re rebranding. What are your pain points, and how can we determine what issues need to be resolved through this process? Will you be rebranding or refreshing, and what’s on your wish list?
In section 2, you’ll focus on the different types of project goals you may have, how to prioritize amongst them and visualizing the perfect project. We will determine what you want to accomplish now so we can measure your rebrand’s ROI down the line.
In section 4, you’ll conduct a brand audit, weigh your equity and consider the legal and intellectual property ramifications of this process. You will determine whether brand evolution or revolution is needed to achieve your goals.